Newspapers: Introduction

Introduction to Newspapers: blog task

1) What type of news can you typically find in a tabloid newspaper?

The type of news you can find in a tabloid newspaper include:

• Sensational news
• Softer news etc.

2) What type of news can you typically find in a broadsheet newspaper?

The type of news you can find in a broadsheet newspaper include:

• Serious news
• Hard news

3) If someone is left-wing, which political party are they likely to support? Which newspaper would they be likely to read?

If someone is left - wing, they are likely to support the labour party and they are likely to read ' The Daily Mirror '. 

4) If someone is right-wing, which political party are they likely to support? Which newspaper would they be likely to read?

If someone is right - wing, they are likely to support the conservatives party and they are likely to read ' The Times '.

5) Why has there been a decline in newspaper sales in the last 20 years?

There has been a decline in newspaper sales in the last 20 years due to the rise of TV ownership (news programmes etc.) and the growth of digital news through websites and social media.

6) Why is a free press important in a democracy like the UK?

Free press is important in a democracy like the UK because that would mean that journalists and newspaper editors can edit content free of intervention from Government influence.  

Class: Audience and Industry

 Audience

1) What were the viewing figures for Class and why do you think it did so badly?

2) What audience psychographic groups might particularly enjoy Class?

• Young adults
• Pre-teens
• Teens

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: Being able to relate to the fact that April's Dad isn't there - many experience this, April's Mum who is disabled etc.

Personal Relationship: Growing to love certain characters -Ram could be a good example, as we think he's stuck up/bitter  at the start (possibly/maybe), then he grows to actually care about the people around him, which we begin to admire.

Diversion (Escapism): The use of Corakinus' world - we are taken to a place that does NOT exist in real life, which is a form of escapism.

Surveillance (Information / Facts): Not sure about this one! But we learn a bit more about the characters, as well as more about science.

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral: We get excitement from this show (the use of different relationships between people building up, what will happen next etc.) , but we also build up fear (once again - what will happen next - to the people we've learnt to like/love etc.)

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.

Many fans in the whoniverse agreed with George's (the man in the YouTube video) points. Many said it left them questioning what will happen next and it lured them in, which resulted in a somewhat positive review of ' Co-owner of a lonely heart' .

Industries

1) What was the objective of BBC3 when it was launched?

To educate, entertain and inform.

2) Why did BBC3 go online-only in February 2016? 

BBC3 went online in Feb 2016 because young people (teens especially) don't tend to watch tv - as BBC3 wanted to create a teen - friendly channel, so they launched BBC3. Hence one of the other reasons BBC3 went online.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain

It informs/educates you about how life is like for teens/on another planet. And it entertains you ecause you are taken to another world - almost/literally, and it keeps you hooked onto it.

4) How did the distribution of Class contribute to the failure of the show with audiences?

The distribution of class contributed to the failure of the show, as it was shown online, then on BBC ONE quite late. As well as the confusing distribution model.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?

• Video clips, fan fic(tion)/art, video clips, interviews
• Shown in America, where it was more popular.

Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

• Way better FX - as there was no AI etc.
• Proper music (modern time music)
• Better quality - obviously
• More use of props

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

• More colour (sci-fi stereotypical colours - blue etc.)
• More weapons

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

4) How are representations of people, places and groups similar or different in the two shows?
In Dr Who - first, there was hardly any different types of people, nor different skin colours. In Dr Who, the majority of people were white. In Class, there was a wider range of ethnicity/colours/group of people etc. There are disabled people etc. In Dr Who, there was no different representations of people, just the average person.

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

• Entertainment and diversion - Dr Who takes you to another world - literally, as well as class - Corakinus' world, the swords etc.
• Info and education - Educates you about science/aliens etc.
• Social interaction - Knowing when a new episode is coming via social media etc.
• Personal identity - some people can relate to April - having no father figure in their lives and more... 

Class: Language and Representation

1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, diegetic/non-diegetic sound, mise-en-scene etc.)

Co-owner of a Lonely Heart

Narrative:

The narrative of ' Co - owner of a Lonely Heart ' is:

• It starts off with Corakinus killing one of his minions/slaves because they failed him.
• Then, we get a glimpse of a school scene, with Ms Quill talking to the new Headteacher and Ram and April develop a relationship.
• Then, we see April and Ram in a car. April's Dad ends up right in front of the car and April's Dad begs for her forgiveness.
• Corakinus then takes control over April and April ends up threatening her Dad with swords.
• Corakinus' slave then tries to fully repair Corakinus' heart. in which they fail. So, Corakinus kills them.
• In another scene - near the end, April's Dad appears 

Character:

• Corankinus
• Ram
• April
• Ms Quill (Andrea)
• Charlie
• Tanya

Iconography:

Setting:

It is based around normal settings (school, house, garden), except when we go to Corakinus' world - not an average/normal setting, but it could be a normal setting for a sci fi - dark, eerie, unrealistic.

2) How does Todorov's theory of equilibrium apply to Co-owner of a Lonely Heart? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

E - Starts with Ram and April talking to their parents. Nothing abnormal.

D - A bit later on, Corankinus kills one of his minions as they fail to unlink his and April's heart.

R - April still feels her connection with Corakinus and starts acting weird in class.

R - April fights the feeling off and asks what she was talking about.

NE - Normal

3) Applying Propp's character theory, what character roles do each of the main characters in Class fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

April- princess/hero

Ram - hero/princess

Tanya- helper/sidekick

Ms Quill - hero/princess

Charlie - hero/princess

4) What enigma and action codes (Barthes) can you find in Co-owner of a Lonely Heart? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

Enigma:

• Ram and April together in April's room - as we know, Ram and April tend to be getting closer and closer and so we want to see what will happen to/with them.
• Right at the end, where April opens the tear between the shadow world and her world - makes us question whether or not something will happen to her and/or Ram.

5) What examples of binary opposition (Levi-Strauss) can you find in Co-owner of a Lonely Heart? How do these create narrative or drama for the audience?

Representations

1) How is gender represented in Class - Co-owner of a Lonely Heart? Are gender stereotypes reinforced or subverted?

Gender stereotypes are reinforced and subverted.

An example of this would be: April. Although April is quite brave and independant, Charlie, Ram etc. feel the need to protect her (this would be a stereotypical view of a Woman - they are needy of protection/safety).

2) How is age (e.g. teenagers; older people like teachers or parents) represented in Class - Co-owner of a Lonely Heart? Does the show reinforce or challenge stereotypes about young people?

Class challenges stereotypes of teens. This is because the teens in Class are the protectors of their world, and it is their responsibility to make sure nobody gets hurt,or nothing goes wrong. Therefore, it challenges stereotypes because teens are seen - by society, to be lazy and not want to really participate in things/do anything. 

3) How is race and ethnicity represented in Class - Co-owner of a Lonely Heart? Are  stereotypes reinforced or subverted?
There is not really a stereotypical/non - stereotypical  view of race and ethnicity in all honesty, but there is different races and ethnicity - Tanya (black girl), Ram (asian), April/Charlie/Ms Quill (all white), so this show celebrates different ethnicity and race!

4) How is sexuality represented in Class - Co-owner of a Lonely Heart? How does this reflect the BBC's remit to represent modern Britain?

(meaning gender or who likes who?)

5) How is disability represented in Class - Co-owner of a Lonely Heart? Why are disabled people generally under-represented in the media and how does Class try to address this?

Disability is represented as a positive thing in class. Disabled people are under-represented in the media because they're different, and they apparently don't fit the "beauty standards" in society, which plays a major part in which they're under-represented.

Media assessment - Learner response

Learner response - blog tasks

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

Q3. "Good start, but you need to use the PEE structure (point/evidence/explanation)"

Near the end - "How does it do this?"

Q4. Near the middle - "Only the Woman is shown enjoying it"

"Good at end, but not answering the actual question"

And "Learn your CSP's"

2) Look at Question 3 in the assessment - the media analysis of the Under Armour advert.

Use CLAMPS to revise mise-en-scene and write about each element of CLAMPS for the Under Armour advert.

C - Costume: The player is wearing red and black rugby kit which has connotations of fierce, bold and full of strength.

L - Lighting: The stadium floodlights tell the audience all the attention is on the man?

A - Actor placement and movement: The rugby player is running kinda. The player's face suggests he is trying his best and won't give up - fearless. strong.

M - Make up: The player's face is shining under the lights which makes it look like he is sweating/working hard.

P - Props: The tyre is significant because it connotes strength and hard work, as it is not exactly easy to push a tyre.

S - Setting: the stadium setting suggests to the audience... (not sure)

3) Look at Question 4. What is Todorov's theory of equilibrium? How does it link to the Audrey Hepburn Galaxy advert? 

Todorov's theory of equilibrium is:

• Equilibrium (the story begins with normality)
• Disruption  (a problem occurs and creates a disruption to the normality)
• Recognition of disruption (characters become aware if the problem)
• Attempt to repair the disruption (characters prepare to overcome the problem/disruption)
• New equilibrium (the final stage of the story presents characters with a new normality) 

4) What social class is Reveal aimed at? (Extension - what do the cover lines on Reveal suggest about what working class people are interested in?)

The social class reveal is aimed at is the working class or lower - middle class.

5) Pick three cover lines from Tatler that reflect upper class British culture and society. Explain what they suggest about the lifestyle and beliefs of upper class British people.

" oops, all my clothes fell off! " , " Which is fine because all you need are the newest accesories "

- suggests that upper - class people care about the newest jewellery/accessories/newest trends.

" meet georgina bevan " , " she looks good in pearls " 

- also suggests that the upper - class care about their appearance/the way they look. 

" most invited 2017 " , " who is at the top of... " 

- suggests that the upper - class get invited to the best parties and are like VIP's.

Doctor Who: Industry and Audience blog tasks

Audience

1) Who is the target audience for Doctor Who? Has it changed since 1963?
The target audience for Dr Who is teen boys - adults (especially men). This is because boys tend to like Sci-Fi more than girls/Women. 

This has changed since 1963 because the female audience has gone up, especially sine they used a Woman doctor.

2) What audience psychographic groups might particularly enjoy Doctor Who?

3) What audience pleasures are offered by An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific 

examples from the episode to support your ideas.

The audience pleasures offered by An Unearthly Child are INFORMATION/SURVEILLANCE. This is because we get a bit more information on space and time travel.

Another audience pleasure is PERSONAL IDENTITY. This could be because many girls that watched Dr Who are teens, just like Susan.

Another is DIVERSION/ENTERTAINMENT. This is because it takes us away from the real world, into a world of aliens/time travel. Things you wouldn't see in average daily life.

Another is PERSONAL RELATIONSHIPS. This could be seen when the teachers go off into time/space. Viewers care about what is going to happen to the teachers.

4) What additional Uses and Gratifications would this episode provide to a modern 2020 audience?

Additional uses and gratifications of this episode would provide wider audience, as there is gay, different coloured people/ethnicities. Which you wouldn't have seen originally in Dr Who. As well as the use of a Woman. This is because Dr Who has always been a man, so seeing a Woman appeals to a wider audience.

5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

Visceral: At the beginning - with the Police Inspector, it is dark and eerie, so we fear something may happen to this person.

Vicarious: 

Voyeuristic: 

Industries

1) What was the television industry like in 1963? How many channels were there?

The television industry in 1963 wasn't as good as it is now. There was only one channel.

2) Why is Doctor Who such an important franchise for the BBC?

Doctor Who is such an important franchise for the BBC because it is on of the most iconic franchise of the BBC and has been steamed/launched globally by thousands of people.

3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'?

Inform - about science and much more

Entertain - you wouldn't see aliens in every day life, so it's entertaining, and takes you to another world.

4) How is the BBC funded?
Funding comes from us all - BBC licence fee payers

5) Who regulates the BBC and what is the watershed?

The BBC is regulated by OfCOM. The watershed is if whatever themes are shown in this show/episode is appropriate to put on tv before 9pm.

Doctor Who: Language and Representation blog tasks

 1) Choose three key moments in the episode and write an NCIS analysis for those clips. You can use your notes from the screening in class. Make specific, detailed references using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.) 

 

An Unearthly Child scene analysis:

Narrative:  The narrative of ' An Unearthly Child ' is that two teachers (Mrs/Ms Wright and Mr Chesterton) discuss a student named Susan. They say she is weird/different and incredibly intelligent/smart. Mrs Wright says that she asked Susan for her home address and she mentions that it's (like) an abandoned junkyard, so she decides to follow Susan home, only to find out that Susan doesn't have a proper home. They go inside that place where Susan went into and come across a police box and end up inside, soon to find out it is a spaceship in disguise. 

  Character:

• A Doctor/Dr Who
• A student/Susan

- aliens that look like humans

• Teachers/ Ian (Mr Chesterton) and Barbara (Ms/Mrs Wright)
• Police officer (at the start/beginning)
• Students (at the start/beginning)

Iconography: 

• Colours - black and white
•  Spaceship
• Time Machines

Setting:

• space
• different time periods

2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

Equilibrium - Todorov's theory of equilibrium applies to ' An Unearthly Child '  because near the beginning/start, Mrs/Ms Wright and Mr Chesterton decide to follow a student home (Susan Foreman). They just wanted to see/find out where she really lived (as Ms/Mrs Wright tried to go to Susan's home before and it was just a junkyard with nothing there)

They then wait for Susan and see her - and so they follow her.

They end up in a storage looking garage thing - with antique/old objects. 

Then Ian and Barbara see Susan disappear - and they are sure they saw her beforehand.

Disruption - They hear something and hide.

Then they come across an elderly looking man (aka Dr Who/ Susan's Grandfather)

They think that this man is locking/keeping Susan in that small police box looking thing.

Recognition of disruption - They then find out this is a spaceship in disguise, and they are held captive by Dr Who (aka Susan's Grandfather).

Attempt to fix disruption - They try and tell Susan none of this is real and it's all an illusion, and that she is falling for her Grandfather's tricks.

3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

Susan - 

Dr Who -

Barbara Wright - The Heroine 

Ian Chesterton - The Hero 

(they both try to help Susan.

Mostly Barbara - by telling Susan that it's all an illusion. 

4) What enigma and action codes (Barthes) can you find in An Unearthly Child? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

Barthe's enigma and action codes found in ' An Unearthly Child' consist of the beginning - the beginning may make an audience wonder why there's a police inspector there. Especially after seeing the police box, by the fog/smoke (could represent eerie/creepy), you can tell something is abnormal about that place/box, so we assume we'll find out what it is soon enough, which lures us into the show.

As for the ending, once the take off, we begin to wonder what will happen next, which keeps our focus/attention on this show, as well as keeping it interesting.

5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?

This show is driven by conflict when they all end up in the space ship. They all get into some form of an argument. Therefore justifying Levi-Strauss' theory that all narratives must be driven by conflict.

Representations

1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?

No stereotypes are subverted, but they are REINFORCED. There is a typical representation of men (such as/aka Ian Chesterton) near the end, where he doesn't fear anything and technically claims he'll not believe anything until he sees it - " I take things as I see them ". This is a stereotype because Men are seen as the Hero's who must protect the " Princess " - who in this case is Barbara (the female teacher).

2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?

No stereotypes are subverted. However, stereotypes are REINFORCED. One way is by the teacher (Barbara Wright) - a female is represented as emotional and afraid, especially in the scene near the end - once they arrive at this place Susan supposedly lives in, she freaks out/fears for herself - which is a typical stereotype of Women - needy of protection.

3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?

4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?

There is hardly any different representations of race/ethnicity. All the characters we've seen so far are white. (not sure if it's changed, I don't watch Dr Who)

5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode

I don't think there is that much social class difference. I believe each character belongs to the same social class. None are more or less wealthy than the other.

Social and Historical context

1) How does An Unearthly Child reflect the social and historical contexts of the 1960s?

2) How might audiences have felt towards science fiction in the 1960s?

I think audience may have been shocked/entertained towards this sci-fi in the 1960's because there was nothing like it. Especially with the spaceship and aliens - this would've been exciting,yet interesting because they had no special fx or anything to make it look like this, yet the detail is appealing, as this wouldn't have been a normal thing for people in the 1960's. So, when you come across something that you've never seen before, it does shock you, yet it's thrilling because it's rare. Most of the tricks the producers used with camera wasn't/weren't known to many people, so it made them wonder - which led to Dr Who's success.

Television: Introduction to Science-fiction TV drama

 1) How does Class meet the conventions of a TV drama series?

It has:

• Romance
• Setting - High School
• Dramatic Music 
• Ensemble cast

2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.

Conventions of a sci-fi genre in the class trailer are:

• CGI/special fx
• Different creatures
• Villains
• Weapons
• AI 

3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?

The other genres suggested by the trailer are:

• Romance
• Mystery
• Fantasy

And yes, Class is an example of a modern hybrid-genre show.

4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?

The character of the doctor appears right at the end of the trailer.

5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.

I think the target audience for this may be 16+. This is because it has more modern effects and it is solely based around teenagers, which means more teens would take interest in this show/series. As well as the steamy/romantic scenes (which isn't actually/really appropriate for anyone under the age of 15-16). Many Teens are fond of Romance and/or supernatural things/beings etc.

OSP & Videogames case study 3: Zoella

Audience

Zoella: teenage target audience


Language

Read this Marie Clare article on Zoella as an online phenomenon.

1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a social media influencer, blogger and youtuber.
She has over 4 million subscribers, and is nearly at 5 million. 

2) What is convergence?
When two or more media forms meet in one.

3) What are Zoella's videos about? Find five video titles and write them here:

• New camera & house favorites
• Getting shizz done
• Chilled, chatty morning & get ready with me
• Staying connected & all the ONLINE quizzes
• Family weekend & getting crafty

4) What are the codes and conventions of vlogging videos?

• A Vlog name which gives information about what it contains. 
• A question that underpins post.
• Quirky music.
• Writing on the screen.

etc.

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

As she owns a beauty line, she is based around make-up (why she is a beauty blogger). 

Industries

1) How does Zoella make money? (You might want to read this Heatworld feature for more on this.)

Zoella makes money though views, her blog and her beauty products. As well as getting payed to promote certain products. She also made money from her book ' girl online '.

2) What is a digital influencer? Why is Zoella considered a digital influencer?

A digital influencer is somebody who is an influencer through the internet. Zoella is a digital influencer because she's found mainly through the internet, and social media. That grew her a massive fan base.  

3) Why do companies want to place their products in Zoella's videos?
Company's want to place their products in Zoella's videos because she is well - known, and get's a lot of views. This would promote Company's because people that didn't know about that Company/brand would start to buy from their, especially if their stan/the person they look up to does.

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?

YouTube collaborations are important for helping digital influencers because they have the opportunity to collaborate with people more famous than them, and that gives them a chance at more recognition, and of course - builds a larger fan base.

5) How has Zoella moved into a more traditional media landscape in recent years?

(what does this mean?)

Audience

1) Who is the target audience for Zoella's channel?

Teenage girls.

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

They are encouraged to participate/feel apart of Zoella's brand because she creates books for us to read -  which technically indirectly is linked to her life as a vlogger, which obviously gave her the idea to publish this book. As well as creating products for us - as it shows she cares about her fan base, and always wants them to look up to her, and see what she is doing for us/them. As well as her blog and YouTube channel which is about the things she does, and ' a day in the life ' .

3) What audience pleasures are provided by Zoella's videos and associated products?

- Relationships

- Entertainment 

- Identity etc.

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?

Preferred (people who love Zoella):

- That there's good products out there.

- It influences us to vlog, and posting interesting content grows a fan base.

Oppositional (people who hate Zoella):

- It influences the idea that looking beautiful is the only thing that matters.

5) Why has Zoella been criticised by some people?

It comes across to some people that Zoella influences the fact that teenage girls need to look pretty, and always care  about the way they look. This has caused criticism/hate.


Representations

Read this Independent article arguing Zoella is a bad role model for young women.

Next, read this Independent article arguing the opposite. 

1) What is your opinion on this debate - is Zoella a positive role model for young women?
I believe that Zoella is a positive role model as well as a negative role model. I say negative because - as seen in the articles, where it says she doesn't think that Women/young teens should care about the way they look, is very different to her business. As her business is based around beauty, that completely defeats the purpose of her saying what she said. I don't think you should have a business relating to beauty, considering the fact that you apparently believe beauty doesn't matter. It doesn't make sense, and comes across as very confusing. I believe she is a positive role model because - once again, as mentioned in the article/s, the lady said she looked up to Zoella, and Zoella was the reason she started her own blog. This makes Zoella a positive role model, as well as an inspiring one. 

2) What representations of women are provided by Zoella?
- Independence 
- Always caring about beauty.
- Empowerment 
- Strength

3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
(what does authentic mean?)

4) How does Zoella represent herself? Is this the real Zoe Suggs or a media construction designed to sell products?
I believe Zoella represents herself as an empowering, strong Woman. Although, I do believe she may put on an act in front of the camera. I believe this because in business etc, there is always a certain way things need to be done, even if it's not exactly what you would've imagined. We only see the internet Zoella, not exactly who she really is.And she may feel obliged to acting a certain way because of the criticism/hate she gets.

5) What criticisms could be levelled at the representation of Zoella? 

The fact that all her products lean toward the beauty industry, and this could come across as if she wants us all to believe that certain products/makeup make us beautiful. As well as the idea of her being a normal youtuber, this could make people feel as if she gets recognition for no actual reason, as there are many other talented people like her out there that don't get the recognition they deserve. This could come across as if she is ' stealing ' the spotlight.