Radio: Launch of Radio 1 CSP

1) What radio stations were offered by the BBC before 1967?

• BBC Radio home
• BBC Radio light

2) How was BBC radio reorganized in September 1967? What were the new stations that launched?

The light programme was split into Radio 1 offering continuous " popular " music and Radio 2 for more " easier listening "


3) What was pirate radio and why was it popular?

This led to the growth of ‘pirate’ radio stations who could produce these shows for young people, but were beyond the control of regulators.

4) Why did pirate radio stop broadcasting in 1967?

Because people wanted to listen to more popular music.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

It became more popular, and it played more popular music.
6) What was 'needle time' and why was it a problem for BBC Radio?

 They could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn was the first presenter for BBC Radio 1. It was not seen as 'cool' by many young people. 

9) Listen to excepts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

It had upbeat background music, which makes young people want to listen to them. It had more popular and newer music.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

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1) What was the target audience for BBC Radio 1 in 1967?

The target audience for BBC Radio 1 in 1967 was young people/teenagers.
2) Why did Radio 1 initially struggle to attract young listeners?

- It was not seen as cool by many young people. This is because they stood for traditional music.
- It struggled financially as there was no increase in the licence fee to pay for this extra radio station.
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

(I forgot their theory)
4) How is the BBC funded?

The BBC is funded through the compulsory licence fee 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?

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Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

1) How do audiences generally watch music videos these days?

Social media is how many music videos are viewed by the public. 

2) What opportunities has the growth of digital technology and YouTube created for new music artists?

It can get many artists music seen from all around the world, and you can build a social media platform.
3) What is P2P and why did it cause huge problems for the music industry?

P2P is an online video sharing/streaming website. Music released without consent from the artists.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 

Yes because it depends on who you're sharing that music with. If you share it with many people, a lot more people are likely to continuously share things and you're more likely to gain a bigger audience. 
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.

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1) How did the Arctic Monkeys first achieve success and build up their fanbase?

The sharing of their music encouraged people to talk about and share their music, which created a buzz around the band. 
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?

It was unexpected because the band didn't even know that their video had been share. Yet it led the band to success and fame.
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

One direction were put together by a record label. The arctic monkeys were all friends at school.The Arctic Monkeys played at small places. 
4) How has technological convergence changed the music industry?

It changed the way videos were consumed and shared. 
5) Has the internet been a positive or negative development for traditional record companies? Why?

It has been positive to an extent, but also negative. This is because it helped many artists build an online fandom. The internet has also given people the opportunity to publish unreleased music, which could affect an artist/artists very badly.

1) What is the main Arctic Monkeys audience - demographics and psychographics?

Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

The son is upbeat and fast - paced. Fans who follow from a young age may be able to personally relate to this.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

• The beginning as it gets some people in the mood of singing/dancing along.

(not sure about the rest)

4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?



5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?

Artists want fans to take away a feeling of joy and excitement as it is an upbeat song that could easily be catchy. The use of the instruments also give out the feeling of energy and power.

Music video: One Direction - History

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

They were propelled to success through social media. They all went on x - factor (the seventh series). They show what they went through to achieve what they achieved to this day.

2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)

Vertical integration is when a media company owns two different chains of production and distribution. 

3) What is horizontal integration? (See link above for help again!)

Horizontal integration is a Media's Company's Ownership of several businesses of the same value.

4) How has technological convergence changed the way 
audiences consume music videos?

We can now come across many different artists. Social media is used by millions of people. Therefore, artist's music can be seen by many people - that would not have seen their music without social media.

5) As a manufactured band, what influence does Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?

One direction has to thank Simon Cowell and Syco for the release of their music. This is because they have helped them get well - known by millions around the world. They got given the opportunity to release their music through this way. This is why they are famous. ?

Audience

1) What is the main One Direction audience - demographics and psychographics?

• Young teenagers
• Young adults

2) What audience pleasures are offered by the music video for History?
The audience pleasures offered by the music video for history is that they have seen their favorite boy band group grow together and rise to fame. This could make us believe that anything is possible. 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

• Right at the start - this is because it takes the audience back to the very first time One Direction performed on x - factor. This appeals to an audience because it reminds them of where 1D started and to where they're now. 
• The group of fans - this is because it shows the audience the fan base that One Direction formed. This shows they were loved by many people. 
• When one of the members went to visit the animal - this shows the audience that as well as their music. The group had many adventures together besides music, which shows they've built a strong bond with each other.

4) What is nostalgia and why is it a key audience pleasure for the History music video?

Nostalgia is the feeling of good old times. It is a key pleasure because it takes fans back to when One Direction started out, and how they've grown together, and how we've grown with them.

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

The producers want the audience to take away that anything is possible with belief and commitment. They also wanted to thank their fans for being there for them from the very start.