Thursday 30 January 2020
Introduction to Media: Final index
1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Denotation and Connotation: Advert analyses (WaterAid)
4) Mise-en-scene: Stranger Things
5) Blog feedback and learner response
6) N/A
7) Camerawork and editing blog tasks
8) October assessment – feedback and learner response
9) Reception theory – Harry Brown trailer analysis
10) Audience effects theory - Blue Planet analysis
11) Industries - Ownership and control (Facebook and Instagram)
12) Audience and Industry - impact of internet essay
13) Film Industry: Introduction to Marvel
14) Film Industry: Doctor Strange
15) Film Industry: I, Daniel Blake
16) Audience and Industry internet essay - feedback and learner response
17) Representation: Kidulthood film poster analysis
18) January assessment learner response
Wednesday 29 January 2020
Magazines: Tatler CSP case study
Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine with a brief explanation of what the magazine is all about by using certain words to catch the readers eye.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The average age of Tatler magazine is for 41 y/o 's.The gender that reads 'Tatler' is 73% of females. 83% of their readers are from the social classes ' A, B and C1 ' (this is mainly people from the upper class). The average HHI is people earning up to £261,572 a year. 70% of Tatler readers are from London and the South East. These demographic details suggest that the average Tatler readers are quite wealthy and have a lot of money to spend.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spent £843 million on fashion in the past year. 96% of Tatler readers and 93% of Tatler.com readers own designer fashion. 81% of Tatler readers and 75% of Tatler.com readers own designer shoes and accessories. 62% of Tatler readers admit that they often by fashion that is advertised in magazines.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The special editions of Tatler magazine that run throughout the year include: Travel guides, Wedding guides, Beauty and cosmetic surgery guides, Spa guides, Watches and Jewellery guides and School guides. This suggests that the pyschographic groups that read Tatler are mainly wealthy and take interest in expensive things.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title was written in a serif font. The writing on the magazine cover was written in a sans serif font.The title was written in a serif font because it is more formal and appealing to audiences. The writing on the magazine was written in a sans serif font in bold. This is because it is eye catching.
2) How do the cover lines appeal to the Tatler target audience?
The cover lines appeal to Tatler target audiences because they mainly talk about fashion and young people are interested in fashion which would make them want to read more. They also talk about having fun, young adults like to have fun.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme is gold, white and green. The green connotes: freshness, Serenity etc. The gold connotes: illumination, wisdom and wealth (as shows in her dress). The white pearls she is wearing connote: Simplicity, purity and perfection.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The central image is designed to create interest in the magazine by making it quite colourful, this attracts a wider audience. They used pearls and fashionable clothing to show their audience that their magazine is aimed at quite wealthy people, since pearls are an expensive piece of jewellery. They used heavy makeup on the model which appeals to the audiences who take interest in makeup which makes the want to read the magazine.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
The main group of people represented on the Tatler magazine cover is; wealthy people, white people, women etc. The cover lines are aimed at people with quite a huge mass of money such as the cover line " Most invited 2017 - Who is at the top of everyone's party guest list (and who's at the bottom...) " This says that wealthy people can afford to go to expensive parties. Since ' Tatler ' is a magazine aimed at people with large amounts of money, this makes it obvious that it is a party for wealthy people. The other group of people represented is young people. This is presented in the cover line " THE ONE MONTH GAP YEAR - you won't sleep much, but it will be fun ". The gap year is normally taken by students/young adults at University who want to explore the world. Therefore, this magazine cover line is quite evident that it is aimed at students/young adults.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest that the lifestyle of rich people is quite enjoyable and pleasurable because they can afford to get anything they want, such as: designer jewellery, designer clothes etc. and they can afford to go to VIP/expensive parties.
3) Are there any stereotypes being reinforced or subverted? How? Why?
The stereotypes being reinforced are that wealthy people should read this magazine and buy the things they advertise in the magazine. The stereotype being subverted is that you don't have to have an over the top amount of money but you should be able to afford the magazine.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading of this Tatler cover is that all models must be perfect and only wealthy people should be reading this magazine, since it is aimed at wealthy people. The oppositional reading of this Tatler magazine cover is that there is no need to read this since all it talks about is fashion and expensive parties which makes people feel as if you must be rich to fit in.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The aspects of British life/people which aren't reflected in Tatler is working-class people and lower-class people.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
This suggests that the representation of life in Britain is that only wealthy people can afford to do these things. Lower-class and working-class people can not afford these type of things.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Working-class and lower-class audience groups may be offended because they may think that Tatler is indirectly saying that anyone above middle-upper class and upper-class aren’t wealthy enough to do these things. Therefore they feel shame and embarrassment.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
A regular issue featured in Tatler magazine is fashion, beauty and special events.
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine with a brief explanation of what the magazine is all about by using certain words to catch the readers eye.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The average age of Tatler magazine is for 41 y/o 's.The gender that reads 'Tatler' is 73% of females. 83% of their readers are from the social classes ' A, B and C1 ' (this is mainly people from the upper class). The average HHI is people earning up to £261,572 a year. 70% of Tatler readers are from London and the South East. These demographic details suggest that the average Tatler readers are quite wealthy and have a lot of money to spend.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spent £843 million on fashion in the past year. 96% of Tatler readers and 93% of Tatler.com readers own designer fashion. 81% of Tatler readers and 75% of Tatler.com readers own designer shoes and accessories. 62% of Tatler readers admit that they often by fashion that is advertised in magazines.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The special editions of Tatler magazine that run throughout the year include: Travel guides, Wedding guides, Beauty and cosmetic surgery guides, Spa guides, Watches and Jewellery guides and School guides. This suggests that the pyschographic groups that read Tatler are mainly wealthy and take interest in expensive things.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title was written in a serif font. The writing on the magazine cover was written in a sans serif font.The title was written in a serif font because it is more formal and appealing to audiences. The writing on the magazine was written in a sans serif font in bold. This is because it is eye catching.
The cover lines appeal to Tatler target audiences because they mainly talk about fashion and young people are interested in fashion which would make them want to read more. They also talk about having fun, young adults like to have fun.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme is gold, white and green. The green connotes: freshness, Serenity etc. The gold connotes: illumination, wisdom and wealth (as shows in her dress). The white pearls she is wearing connote: Simplicity, purity and perfection.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The central image is designed to create interest in the magazine by making it quite colourful, this attracts a wider audience. They used pearls and fashionable clothing to show their audience that their magazine is aimed at quite wealthy people, since pearls are an expensive piece of jewellery. They used heavy makeup on the model which appeals to the audiences who take interest in makeup which makes the want to read the magazine.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
The main group of people represented on the Tatler magazine cover is; wealthy people, white people, women etc. The cover lines are aimed at people with quite a huge mass of money such as the cover line " Most invited 2017 - Who is at the top of everyone's party guest list (and who's at the bottom...) " This says that wealthy people can afford to go to expensive parties. Since ' Tatler ' is a magazine aimed at people with large amounts of money, this makes it obvious that it is a party for wealthy people. The other group of people represented is young people. This is presented in the cover line " THE ONE MONTH GAP YEAR - you won't sleep much, but it will be fun ". The gap year is normally taken by students/young adults at University who want to explore the world. Therefore, this magazine cover line is quite evident that it is aimed at students/young adults.
The cover lines suggest that the lifestyle of rich people is quite enjoyable and pleasurable because they can afford to get anything they want, such as: designer jewellery, designer clothes etc. and they can afford to go to VIP/expensive parties.
3) Are there any stereotypes being reinforced or subverted? How? Why?
The stereotypes being reinforced are that wealthy people should read this magazine and buy the things they advertise in the magazine. The stereotype being subverted is that you don't have to have an over the top amount of money but you should be able to afford the magazine.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading of this Tatler cover is that all models must be perfect and only wealthy people should be reading this magazine, since it is aimed at wealthy people. The oppositional reading of this Tatler magazine cover is that there is no need to read this since all it talks about is fashion and expensive parties which makes people feel as if you must be rich to fit in.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The aspects of British life/people which aren't reflected in Tatler is working-class people and lower-class people.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
This suggests that the representation of life in Britain is that only wealthy people can afford to do these things. Lower-class and working-class people can not afford these type of things.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Working-class and lower-class audience groups may be offended because they may think that Tatler is indirectly saying that anyone above middle-upper class and upper-class aren’t wealthy enough to do these things. Therefore they feel shame and embarrassment.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
A regular issue featured in Tatler magazine is fashion, beauty and special events.
Thursday 16 January 2020
January assessment: learner response
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:
Q1: 0
Q2: 0
Q3: 2
Q4: 0
Q5: 2
Q6: 13
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:
No, I did not get any media terminology wrong in this assessment.
4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?
I did not successfully write about the preferred and oppositional readings in question 3. My answer did not match the mark scheme.
5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.
Vertical integration is an arrangement in which the supply chain of a company is owned by that company.
6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format
Paragraph 1: Hollywood blockbusters usually have big names (star power) and are sure to draw audiences in. Whether or not the ratings are bad/not that good, many people will still choose to watch that film and it is guaranteed to be a success at the box office.
Paragraph 2: Merchandise is a strong way to attract a big audience. This is because more people get to see the products made for a certain film which then makes them think of watching that film.
Paragraph 3: Low budget films are marketed in a different way, since they don't have enough profit to market it all around the world like big blockbuster films so not much people know that it is a movie.
Paragraph 4: Low budget films also have actors/actresses that aren't very well-known so this results in people not taking too much interest in that film because the people they like aren't starring in it.
Thursday 9 January 2020
Representation
1) List the people, places and groups represented in the poster. E.g. men, women, teenagers etc.
In the Kidulthood film poster, British society has been represented as a group of youngsters that could possibly be in a gang. They come across as violent since the boy is holding a bat. This makes us believe as an audience that the British society is unsafe and not enjoyable. We can see that the place that the teens are in is very dark and gloomy. This could suggest that their lives aren't admirable so this is what the producers were trying to show us as an audience with the background.
2) Are there any stereotypes you can identify?
The stereotypes include:
- Youngsters aren't very pleasant people.
- London is full of brutality and violent behaviour.
- It's not really a admirable place to live.
- Youngsters have too much power, especially in London.
- There is a huge mass of groups with youngsters, especially in London.
3) What is the preferred reading of this poster?
The preferred reading of this poster is that young people are very violent and unsafe people to be around. Groups of youngster is a bad idea and it shouldn't be happening because it will affect the people around them (family/friends).
4) What is the oppositional reading of this poster?
The oppositional reading of this poster is that youngsters are not violent or aggressive people, maybe they aren't happy with their lives but it doesn't make them bad people and they should be given a chance and not seen from a negative perspective.
Monday 6 January 2020
Film Industry: Doctor Strange
1) List the companies involved in the creation of Doctor Strange?
2) What is conglomerate ownership and how does it link to `Doctor Strange?
A conglomerate ownership is when bigger companies buy smaller companies for better income. This links to Doctor Strange because Disney bought a smaller company (Marvel Studios).
3) Who regulates the film industry in the UK?
The film industry in the UK is regulated by the British Board Of Film Classification (BBFC).
4) What age rating was Doctor Strange given? Why?
Doctor Strange's age rating was a 12a because it had moderate fantasy and injury detail, yet it was not too graphic.
5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.
Doctor Strange was promoted to an audience by: being spread across many social media platforms (teaser trailers, posters etc.), Cumberbatch appeared in many TV chat shows and press events and a Film-based website with gallery.
What aspects of the trailer tell you this is a big-budget blockbuster movie?
The trailer has special effects in it, the quality of the picture is quite high and it has a well known actor in it.
7) What was the production budget for Doctor Strange and how much did it make at the box office
The production budget for Doctor Strange was $165 million and it made over $700 million at the box office.
6) Analyse the film trailer for Doctor Strange's production budget for Doctor Strange and how much did it make at the box office?
In an accident, Stephen Strange, a famous neurosurgeon, loses the ability to use his hands. He goes to visit the mysterious Ancient One to heal himself and becomes a great sorcerer under her tutelage. Doctor Strange made $700 million at the box office.
8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?
I would consider Doctor Strange a successful Hollywood Blockbuster because it has a well-known actor in it and it was produced by a huge company and it attracted many people.
- Marvel Studios
- Walt Disneys Studio Motion Pictures
2) What is conglomerate ownership and how does it link to `Doctor Strange?
A conglomerate ownership is when bigger companies buy smaller companies for better income. This links to Doctor Strange because Disney bought a smaller company (Marvel Studios).
3) Who regulates the film industry in the UK?
The film industry in the UK is regulated by the British Board Of Film Classification (BBFC).
4) What age rating was Doctor Strange given? Why?
Doctor Strange's age rating was a 12a because it had moderate fantasy and injury detail, yet it was not too graphic.
5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.
Doctor Strange was promoted to an audience by: being spread across many social media platforms (teaser trailers, posters etc.), Cumberbatch appeared in many TV chat shows and press events and a Film-based website with gallery.
What aspects of the trailer tell you this is a big-budget blockbuster movie?
The trailer has special effects in it, the quality of the picture is quite high and it has a well known actor in it.
7) What was the production budget for Doctor Strange and how much did it make at the box office
The production budget for Doctor Strange was $165 million and it made over $700 million at the box office.
6) Analyse the film trailer for Doctor Strange's production budget for Doctor Strange and how much did it make at the box office?
In an accident, Stephen Strange, a famous neurosurgeon, loses the ability to use his hands. He goes to visit the mysterious Ancient One to heal himself and becomes a great sorcerer under her tutelage. Doctor Strange made $700 million at the box office.
8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?
I would consider Doctor Strange a successful Hollywood Blockbuster because it has a well-known actor in it and it was produced by a huge company and it attracted many people.
Film Industry: I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films have a small budget and are supported by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies whereas with Hollywood Films, Movies are distributed by huge and well-known companies, Hollywood films also have a bigger budget and are sometimes filmed in various places.
2) What is I, Daniel Blake about?
I, Daniel Blake is about a 59 year old man who has worked as a joiner most of his life in the North East of England who needs help from the state for the first time in his whole life. Daniel crosses paths with a single mother (Katie) who has two young children named Daisy and Dylan. Katie's only chance to escape a one roomed homeless hostel in London is too accept a flat 300 miles away. This is a powerful message that talks about the strugl
3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed I, Daniel Blake and this is important because Loach's style is social realism - telling stories that represent the lives of ordinary working-class people and the social issues they face therefore consumers can relate to this movie.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
- A partnership set up with Trinity Mirror to run a marketing campaign based on the film.
- Secret Cinema youth screening
- Finally, a video was released using members of the public and politicians that supported the film’s message.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
They used a preview screening, a hashtag, they asked Trinity Mirror to represent I, Daniel Blake, they created merch and they posted a trailer on multiple social media platforms.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The production budget for I, Daniel Blake was 20,000 pounds (I think, or 2000?) and it made 2 million pounds at the box office.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
I, Daniel Blake competes with Hollywood blockbusters like Doctor Strange because it was an independent film but it still made quite a huge amount of money.
8) In your opinion, was I, Daniel Blake a success?
In my opinion I, Daniel Blake was a huge success considering it was an independant film.
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