1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine with a brief explanation of what the magazine is all about by using certain words to catch the readers eye.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The average age of Tatler magazine is for 41 y/o 's.The gender that reads 'Tatler' is 73% of females. 83% of their readers are from the social classes ' A, B and C1 ' (this is mainly people from the upper class). The average HHI is people earning up to £261,572 a year. 70% of Tatler readers are from London and the South East. These demographic details suggest that the average Tatler readers are quite wealthy and have a lot of money to spend.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spent £843 million on fashion in the past year. 96% of Tatler readers and 93% of Tatler.com readers own designer fashion. 81% of Tatler readers and 75% of Tatler.com readers own designer shoes and accessories. 62% of Tatler readers admit that they often by fashion that is advertised in magazines.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The special editions of Tatler magazine that run throughout the year include: Travel guides, Wedding guides, Beauty and cosmetic surgery guides, Spa guides, Watches and Jewellery guides and School guides. This suggests that the pyschographic groups that read Tatler are mainly wealthy and take interest in expensive things.
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title was written in a serif font. The writing on the magazine cover was written in a sans serif font.The title was written in a serif font because it is more formal and appealing to audiences. The writing on the magazine was written in a sans serif font in bold. This is because it is eye catching.
The cover lines appeal to Tatler target audiences because they mainly talk about fashion and young people are interested in fashion which would make them want to read more. They also talk about having fun, young adults like to have fun.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme is gold, white and green. The green connotes: freshness, Serenity etc. The gold connotes: illumination, wisdom and wealth (as shows in her dress). The white pearls she is wearing connote: Simplicity, purity and perfection.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The central image is designed to create interest in the magazine by making it quite colourful, this attracts a wider audience. They used pearls and fashionable clothing to show their audience that their magazine is aimed at quite wealthy people, since pearls are an expensive piece of jewellery. They used heavy makeup on the model which appeals to the audiences who take interest in makeup which makes the want to read the magazine.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
The main group of people represented on the Tatler magazine cover is; wealthy people, white people, women etc. The cover lines are aimed at people with quite a huge mass of money such as the cover line " Most invited 2017 - Who is at the top of everyone's party guest list (and who's at the bottom...) " This says that wealthy people can afford to go to expensive parties. Since ' Tatler ' is a magazine aimed at people with large amounts of money, this makes it obvious that it is a party for wealthy people. The other group of people represented is young people. This is presented in the cover line " THE ONE MONTH GAP YEAR - you won't sleep much, but it will be fun ". The gap year is normally taken by students/young adults at University who want to explore the world. Therefore, this magazine cover line is quite evident that it is aimed at students/young adults.
The cover lines suggest that the lifestyle of rich people is quite enjoyable and pleasurable because they can afford to get anything they want, such as: designer jewellery, designer clothes etc. and they can afford to go to VIP/expensive parties.
3) Are there any stereotypes being reinforced or subverted? How? Why?
The stereotypes being reinforced are that wealthy people should read this magazine and buy the things they advertise in the magazine. The stereotype being subverted is that you don't have to have an over the top amount of money but you should be able to afford the magazine.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading of this Tatler cover is that all models must be perfect and only wealthy people should be reading this magazine, since it is aimed at wealthy people. The oppositional reading of this Tatler magazine cover is that there is no need to read this since all it talks about is fashion and expensive parties which makes people feel as if you must be rich to fit in.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
The aspects of British life/people which aren't reflected in Tatler is working-class people and lower-class people.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
This suggests that the representation of life in Britain is that only wealthy people can afford to do these things. Lower-class and working-class people can not afford these type of things.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Working-class and lower-class audience groups may be offended because they may think that Tatler is indirectly saying that anyone above middle-upper class and upper-class aren’t wealthy enough to do these things. Therefore they feel shame and embarrassment.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
A regular issue featured in Tatler magazine is fashion, beauty and special events.
