- Actors
- Camerawork
- Editing
- Performance element/narrative
2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?
In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV launched in 1981. In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films)
5) How are music videos distributed and watched in the digital age?
They are distributed via social media websitesand watched through multiple different devices.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
They could not keep up with the illegal downloading and streaming services where fans shared content for free.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
- Spotify
- Apple music
- Beats music
- Youtube music
Digital convergence is the rise of new platforms and music apps on different devices such as your phone, tablet/iPad and laptop.
