Radio: Apple Beats 1 radio CSP case study

Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?

• More radio stations broadcasting.
• Improved quality as radio moved from AM to FM and now to DAB.
• Radio stations have become increasingly specialized.
• Many shows are downloadable on - demand.

2) When did Apple Beats 1 Radio launch and what is it?

Apple beats 1 Radio launched in 2015. It is a free live streaming global ' always on ' radio station.

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

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4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

Because most radio stations offer local news, travel, information and entertainment.

5) Why did Apple choose the three selected DJs for launch?

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?

The use of DJ's create a modern ageatmosphere, because now teens want to listen to newer music, by newer artists. Therefore, the use of DJ'S fulfill this need/want.

7) How does the content of the Julia Adenuga show differ from Radio 1? 

A London DJ. This wasn't so common back then, but now teens prefer DJ's. (if that makes sense)

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

It gives Apple the power to make or break new artists because Apple music is known world - wide, and this can be a good thing, as it gives others more of a chance. 

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?

(Can't find an answer)

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

The fact that it has newer/modern music, is a weapon against traditional music, because the younger generation prefer newer music, so they have more of a chance of success.

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.

Young audience - the use of rap.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

(Don't remember the Blumler and Katz theory)

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.

They can interact with Apple beats 1 Radio through re - watching pre - recorded music.

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?

A mass audience. This is because Apple are already quite well - known, so they can build an even better/bigger fan base. Therefore, it is aimed at a mass audience.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?

I think Apple Beats 1 and streaming services will both be the future of audio-based media because some people still listen via streaming services (older people), and younger people listen to beats 1.