January assessment: learner response

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:


Q1: 0
Q2: 0
Q3: 2
Q4: 0
Q5: 2
Q6: 13

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

No, I did not get any media terminology wrong in this assessment.

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

I did not successfully write about the preferred and oppositional readings in question 3. My answer did not match the mark scheme.

5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.

Vertical integration is an arrangement in which the supply chain of a company is owned by that company.

6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format

Paragraph 1: Hollywood blockbusters usually have big names (star power) and are sure to draw audiences in. Whether or not the ratings are bad/not that good, many people will still choose to watch that film and it is guaranteed to be a success at the box office. 
Paragraph 2: Merchandise is a strong way to attract a big audience. This is because more people get to see the products made for a certain film which then makes them think of watching that film. 
Paragraph 3: Low budget films are marketed in a different way, since they don't have enough profit to market it all around the world like big blockbuster films so not much people know that it is a movie.
Paragraph 4: Low budget films also have actors/actresses that aren't very well-known so this results in people not taking too much interest in that film because the people they like aren't starring in it.