Thursday 7 January 2021

Newspapers: Daily Mirror - Language and Audience

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: title
Pug: main story
Splash Head: 
Slogan: 
Dateline: when the paper was released/created
Kicker: story at the top of the paper (to draw interest in content)
Byline: who the paper was created/made by
Standfirst: introductory paragraph


2) How much does a copy of the Daily Mirror cost?
A copy of The Daily Mirror costs a few pence.

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main stories consist of the royal family.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
The choice of news stories on the Mirror CSP front page is typical of a tabloid newspaper because it contains celeb gossip, which is mostly included in tabloid newspapers.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

The images are quite big and text is huge in bold. This could be because The Daily Mirror tends to focus on more images and more than big paragraphs/lots of writing

Audience

1) What is the target audience for the Daily Mirror?
The target audience for The Daily Mirror are people aged 65+, who are likely to be in the strugglers, resigned or mainstream psychographic groups.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The Mirror's front page story appeals to the daily mirror audience because it mostly talks about the royal family in whom mainly older/elderly people take interest in.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
A reader might enjoy the daily mirror because it provides entertainment - celeb/celeb families, as well as information. 

4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by older audiences because older audiences grew up with more paper than TV, hence the reason why older people prefer reading print news rather than digital news.

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 
The Wills and Harry royal rift on the double page spread is constructed to appeal to daily mirror readers with the use of big/visible pictures, as well as bold writing makes their readers want to know more.