Tuesday 12 January 2021

Newspapers: The Times - Language and Audience

 Audience

1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.
The main readership demographic for The Times newspaper is people over the age of 55+. They would most likely be in the ABC1 social classes - and largely the A or B groups within that group. Therefore, readers of The Times would most likely be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group.

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
It provides information (surveillance) which is a form of hard news, it uses formal language, as well as large paragraphs and an awful lot of writing.

3) Times readers are mostly over 55 years old. Why is this and how is this reflected by the news stories and kickers in the CSP pages we have studied? 
This is reflected by the fact that The Times have more traditional viewpoints, which older people would have, as they grew up in a time when these beliefs/viewpoints were more common. There's more serious stories - like death.

4) What is the main audience pleasure offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
The main audience pleasure offered by The Times is definitely surveillance. This is because it lets you know what's happening around the world, and also has information on important people such as the royal family.

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory
 categories and write as detailed an analysis as you can.
A reader might enjoy this CSP edition of The Times because it includes information on people who play a massive role in Britain (once again - such as the royals) whom a lot of older people take interest in, as well as entertainment - marvel thing. And people in upper/middle class may be able to relate - like where it talks about being able to travel, private schools etc.

Language

1) What is the main story on the front cover of the Times CSP edition (26 April 2019) and why does it appeal to Times readers?
The main story on the front cover of The Times CSP edition is the one about fee - paying schools (private schools). This would appeal to The Times readers because they're obviously people who can afford this stuff, and they are well - educated, so they'd want to know more about "fee - paying schools"

2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page?
Other news stories include the one about sleeping and the "calls for criminal..." one. I think The Times chose this as it is mostly to do with people up there (ministers etc) which The Times readers mostly/mainly take interest in and The Times is mainly about all this. And these are the people who value how they look, act (could be shown in the one about sleeping), so it becomes even more interesting to readers.

3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? 
The main stories on the inside pages of The Times CSP edition consist of the royal family, what's happening in other countries and a special day (Anzac day). The one about Sri - lanka is constructed to appeal to The Times readers because obviously their readers are wealthy, so they can afford to travel worldwide so it is as if The Times are trying to let their readers know the dangers of travelling to certain countries before a final decision is made. As with the Anzac day story - because The Times have traditional viewpoints, it would only make sense to add traditional days that are important to others in their Newspapers - importance.

4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Write about both the main story on private schools and the government leak enquiry. 
  • Familiarity  - Is it culturally close to us in Britain? Yes, it is. The royal family - Kate.
  • Elite nations/people - Which country has the event happened in? , Does the story concern well - known people? - Kate - part of royalty, "top ministers" - upper class, highly well - known people.
  • Negativity - is it bad news? - use of the word "criminal" - so kind of, yes.
5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?
A close analysis of the news stories in the Times CSP edition suggests that upper - class & middle - upper class are the most important people to The Times and that they prefer letting people know of hard news, rather than soft news and they believe in focusing on the past - which is understandable because of their traditional viewpoints.