‘Different newspapers address their audiences differently.’
How far is this true of The Times and the Daily Mirror (Close Study Products)?
[20 marks]
Intro - This is definitely true of the way the Times and Daily Mirror address their audiences. This can be seen in their construction, selection and presentation of news and the political perspectives they address towards their audience.
In The Daily Mirror, they use more images, as well as larger images. I assume this is because The Daily Mirror is aimed at more less educated people, so there won't be big words. Also, The Daily Mirror uses a sans serif font, which is a more informal font. The Daily Mirror's front page is dominated by a masthead, headline and once again - images. The Daily Mirror also uses more bright colours (fun, playful). Whereas The Times uses more conservative colours (blacks, whites). The Times also uses serif fonts, which are formal, traditional and serious. The Times also has a lot more writing/writing in their articles, as it is aimed at older people and more well - educated people, who would prefer reading longer articles/writing.
In The Daily Mirror, there is more soft news than hard news - entertainment, gossip, celebs etc. This is especially visible where it talks about bond stars (people starring in the James Bond movie/movies). And The Times is more hard news than soft news - politics, economics, what's happening internationally etc. This is especially visible where it talks about the terror attack in Sri lanka and the criminal enquiry story - which is serious. For language, both newspapers cover the royal family story, but very differently. In The Daily Mirror, the royal family are represented as an average, gossip - worthy family - using their names instead of their titles (Duke, Duchess etc.) Whilst on the other hand, The Times presents the same story more formally - referring to the royals as their titles (Duke, Duchess etc.).
The Times' main story represents private schools (fee-paying schools) very positively by saying they've saved the tax payer money. This is quite obviously aimed at The Times' readers because themselves or their children, or whoever might have attended/is attending/is going to attend private schools - again wealth, money etc. In The Daily Mirror, it talks about the MMR jab, which is mostly aimed at people who go/are going to state schools (normal schools) - again, unwealthy, working class, mainstream audience.
Therefore, it is true that newspapers address their audiences differently, as seen above.
